brand guidelines template

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Give brand style ideas with this Branding Ebook Template. In fact, you can save all of your brand identity settings so that all you have to do is click. For now, enjoy these templates for brand guidelines. That is why I’m happy to include this amazing example from the Girl Scouts in the collection. Use logo guidelines to create a recognizable brand signature. This was strategically included so that a reader will associate this brand with “an escape”, “a community” and “a haven.” And if that’s the only thing that they remember after seeing this page, then the designer should call it a win! It offers plenty of room (don’t worry, you can add more if you need) and yet it uses the given space perfectly. If you want to learn more about creating brand guides from scratch read our guide to creating a brand style guide from scratch. As you can see, the main font color changes with each background to help ensure the logo can be seen. All of them are very easy to use and you’ll have your good looking style guide ready in minutes. Not only will this make your product look amazing, it will help your brand control the visual narrative around it. People want to know that their company stands for the right things and will feel safe working there. Even if you only have two fonts, it doesn’t hurt to include specific instructions for using them. It also effectively outlines terms like “subreddits” and “AMA” that are unique to Reddit but might be new to a user. If there are certain patterns or swatches you want designers to use in your graphics be sure to include them in your brand guide. You should keep all that in mind while building a one page brand guide. In the brand guide template above, a branded font is used in each page header. This can help give designers and writers a clear idea of what to strive for. I’ve talked a lot about how brand guidelines should help explain the tone and feel of your brand. These rather massive changes were undertaken to position the company as something that connects the creatives of the world. I also like how prevalent it is in the graphic, which also shows that they take this statement very seriously. To extremely simplify it, that’s like giving someone the hex code of your brand colors, but for photography. First, they dedicate an entire page to their brand color schemes, which shows how much those colors actually matter to them. These can then be given to any designer or supplier to apply a design. Not only will it outline exactly how visual branding should be used, it can provide some insight to the history or culture of the company. If your brand has coined any words or phrases, include a dictionary in your brand guidelines. In my search for great examples for this article, I found that a handful of larger brands used this idea as well. And when it is paired with a minimalist guide, the font looks even better. But who knows? If your designers took any inspiration from other creators or artists, you can add those to your branding manuals or guides as well! An easy way to illustrate that to readers is by including a signature section, like in the brand guidelines template above. This template is the perfect example of how something can be corporate and playful at the same time. Logo & Brand Identity Guidelines Mockup: 14-16 Client Guidelines Template for Download This version of my Logo & Brand Identity Guidelines mockup, from my resources & templates category, is a little heftier than previous, weighing in at a respectable 13 pages based on my Logo & Brand Identity Redesign for Kerr … Or a hex code for one of your brand colors doesn’t render correctly in a video editing tool. That’s why it’s important to outline how your company visualizes data in your brand guidelines. But as you can see in this fashion brand guidelines template above, they plaster their logo all over each page. Visitors can quickly learn about their primary and secondary colors thanks to this simple trick. What about the fonts? They are either shown within circles, squares, or other simple shapes. But if you work for a multinational nonprofit organization, the guidelines need to be a little bit more in depth. But if you dump all of those visuals into a single folder, regardless of content, it may be difficult for your team or then press to find the images they’re looking for. With a section like this in their brand guidelines it will hopefully help those many creators use it correctly. That’s almost a given, but what they don’t show is how they selected those particular colors. Each image that they used helps convey the mood, values, and subjects of their brand. That’s why I really like how the brand guide example for Full Circle included those settings. For me, that was “quinoa” for a while, until I was made fun of and corrected it. How do you convey your company culture to prospective employees and fans of your brand? In this brand guideline template above, they show you exactly what weight should be used with all fonts. As the title suggests, this template will probably work best for tech- related/SaaS companies. This should take the guesswork out of using tints and shades in the future as well. Nothing feels bunched up and even though there is a ton of information, you can easily move through it. These days, many brand names are made up, missing letters or are a mashup of multiple words. Brand guidelines; Colour palette. Simply type in the hex code, and you’re set to use the custom color whenever you want. Then they could create a screenshot of really anything, instead of using the perfect one your brand should have already made. To keep all your projects, departments and sub-brands straight, try color coding them. This is extremely useful for a large and rather diversified company like Envato. Also, by giving your brand guide its own site, you show to the public that you really care about what it says. If your company has a ton of different fonts make sure to specify when or where they should be used. And whether it be serious, or playful, they can set that tone from the beginning. When your company is spread across the globe, with thousands of different employees in hundreds of offices, your brand guidelines need to be very clear and easy to understand.Â. Apply your own choice of fonts, colors and more. Okay! Obviously, this shouldn’t replace your brand guidelines but instead be supplementary to it. This year, serif fonts are extremely popular because they can be used to both feel professional and trustworthy. As you can see above, this brand guide was designed to be printed out and hung up.  Even if your employees forget, there is a handy poster they can consult instead of sending your marketing team another email. Use these guidelines to determine the best way to apply the NICE colour palette. Every slide is unique and not just repetitive layout. Presenting data in an effective, consistent and beautiful way is a bit tricky sometimes. Want to learn how to build your own Brand Style Guide? For example, if the Instagram brand guidelines didn’t include these screenshots, journalists would have to make their own. There are words out there that no matter how many times you read it, you still will never know how to pronounce it correctly. Follow these tips to create brand guidelines that are comprehensive, easy to follow, and that represents your brand’s personality. Branding guidelines give everyone inside or outside your organization a document to reference if they have a question about using your brand colors, fonts and more. While the most basic of brand guides can include company colors, fonts, and logos, there’s a lot more you can include ensuring brand consistency. And there’s nothing wrong with that! A massive bundle of 15 Brand Guidelines Templates to help you master the art of super impressing your clients. Obviously for internal brand guidelines you should include more than just a few screenshots as well. But first, check out our post on what logo styles consumers trust the most. Brand Guidelines Template. With all that said, this is a great brand guidelines template for any brand that sells a product. Created by Steven Arnold, the directions in this unique brand book example are so simple and straightforward that anyone could follow them. Almost like they each came from a single (overworked) designer. It’s very important these days to have a unified brand message or voice coming from all of your employees. Before you decide on any fonts, colors or graphics I would take a look at what your competitors are doing first. For small businesses and startups, I have been using this particular template for Brand and Logo Guidelines … Like with a compelling title page, they set the tone of their style guide very early. So let’s say that you absolutely hate the lime green font color of the last template we reviewed. For example, the word “YouTuber” wasn’t intentionally created by Youtube but it became synonymous with their brand. Your email address will not be published. USE THIS BRAND GUIDELINES TEMPLATE Your brand guidelines should outline exactly what your brand stands for. But if you want to break away from the crowd you can use really any shape or graphic you want. This brand guidelines template can help make sure your message is clear and easy to understand. Incorporate captivating stock photos, engaging icons and visuals, and more for an outstanding final product. It jumps off the page and grabs your attention in an instant. And yet, for a few bucks you could easily find a professional brand guidelines template that suits your style (and saves your time). Elegant brand guidelines template (Click here to get this template) One of the most unique aspects of this template is that it carries the same uniform design from front to back. A simple way to guarantee that your branding is used correctly by affiliates is to show how not to use that content. Set the tone of your brand from the beginning with a great title page like in this template. consistent branding leads to a revenue increase of 23%! Below you will find some examples from the biggest social media brands and networks. Some brands use photography to tell their story exceptionally well. These designers choose to use a bold photo that feels very serious and professional. No worries. Let’s get into it. Otherwise, you are going to have too many “official” colors to keep track of. This statement is especially useful for entrepreneurs or founders, but smaller brands can also utilize it. New to visualizing data? Upload your brand’s custom font into our editor, use it on your brand guidelines book, and even save it to use later. Consistent branding across all channels can increase revenue by 23%. Creating a font guide like this also shows that certain fonts are important in maintaining consistent visual branding. Your brand guidelines should obviously include a nice collection of authorized company visuals or images. As you can see, the designers used a white font to make a few key phrases jump off the page. As you have probably noticed, most colors are presented as circled or squared palettes in brand guidelines. They have already taken over Silicon Valley and social media. Each color in their palette has been approved for use on a device, or not, with a smart icon. No one should have to guess which is a header or a body font when it comes time to use them. To achieve that level of recognition, they normally use the same camera settings in every photo. That’s exactly what the team at Frontify did to help people visualize the different facets of its branding. Make sure your employees know what weight each of your fonts should have. In every companies, small business but also startups, exists a set of branding guidelines to help control and maintain a consistent visual branding … Then again, you can edit it in any way you want. Create your own professional brand style guide today. Free Brand Guidelines Template Details: Features: 8 print ready pages with 3mm Bleed; Size A4 Horizantal – 11.69 x 8.27 Inch; 300 DPI + CMYK; Quick color editing with color swatches (Adobe Indesign) brand book heading/paragraph styles (Adobe indesign) Separate folder for title cover texture & logos; Topics Covered: Table of … The reason I like this one so much is because it manages to pull off a simple look, yet remains highly detailed. With that said, it’s definitely not for everyone. Brand story aside, … Not only do they have to make sure the branding works on a ton of digital platforms, but also in the real world. A brand guide is the set of rules that a business or organization follows when presenting their brand to the world. Overall they took something that usually has a very rigid template, and turned it upside down to make the information more engaging. Expressive, fresh, and intentional — these guidelines are just like … Most big companies these days love to include a brand ethos … This one is definitely worth a closer look, so be sure you click that link if you like it! When you see a photo by companies like this, you know instantly it came from them. This company probably has more color palettes than they know what to do with. As fun as it is to be over-the-top and hipster, there are plenty of moments where we all need to be a little more… corporate. Well, when your logo appears on anything from a presentation deck to custom t-shirts across hundreds of companies, it can easily be misused. Design a branding guide for companies with this Branding Infographic Template. social media marketing, direct mail campaigns or on your blog.Â, how to incorporate stock photos in your designs. So there you have it. The triangles fitting together shows how the colors will interact. inconsistent branding will cost your company revenue and trust. Incorrect spacing can really ruin any visual in an instant. If you can’t come up with five, at least pick three and fill the other two spots out with some neutral colors. All of this info probably could be placed on a single page, but that approach doesn’t fit their brand. Especially if you’re working with a large or distributed team. Especially when your company has spent so much time building a strong visual brand. Making those small choices will help you present a consistent brand to the world. https://venngage-wordpress.s3.amazonaws.com/uploads/2018/07/37295c02-fad4-4278-88a3-3971d61d98ce.mp4, our guide to creating a brand style guide from scratch. To avoid this fate, you should definitely include a section which shows how to correctly space your graphics. This extra element to their visual brand helps make their content distinct from other brands. That’s why I like how they outlined all the most important info in this Reddit 101 brand guidelines example. You probably have heard about using white space in your designs or graphics in the past. A logo that was optimized for social media might look terrible on a poster hanging on the wall. This includes showing what letters should be capitalized and if the name includes any spaces. Especially because a consistent brand is very important if you are hoping to raise money or gain the trust of new volunteers. Ollo is so into color and typography, it turned its style guide into a game. Although this list isn’t in any particular order, this one is definitely one of my favorite brand guidelines templates around. An amazingly clean brand guidelines manual template for creatives. Urban Outfitters. This means that every smaller brand is going to need its own set of brand guidelines. As you can see above, instead of using their old trademark blue, they expanded their brand color palette significantly to include some muted colors. Marketing: Use this template as a jumping off point for further brand guidelines like deck templates, one-sheeters, and more, that the rest of your team can follow. 23+ Best Brand Guidelines Templates PSD & InDesign Download. From the custom icons and font, to the brown paper pattern, it all screams “Homemade with Love.”. For this brand guidelines template, I think any sort of company that sells something like skincare remedies, soaps, clothing, or even home decor could easily use it. There are quite a few, so I won’t list them all. Not only will this help the reader navigate through your content. Additionally, throughout this brand guideline template, they include examples of images that fit their mission. This gives creators, designers and the press more flexibility to use their logo in many situations. It also allows you to break a large document, like brand guidelines, into smaller sections very easily. Not just list visuals, logos, and colors that your brand uses. Brand Style Guide Template Edit this creative Brand Style Guide Template for a unique design! But if the branding you choose is too close to your competitors, all this work will be a waste. That’s where a simple cheat sheet will do the trick. The imagery, the contemporary style, and even a cool jellyfish. This brand guide template uses a ton of visual content to tell a compelling story about both the company and its goals. These official illustrations are a fantastic way to set your company apart from the competition. Because of that value to the company, they have to make sure that likeness is used correctly. Your email address will not be published. But they all work very well together! Not every designer uses the exact same programs or ideas when creating something. Someone will be able to quickly get what their visual brand is about, just by looking at those photos. They masterfully created an infographic of their brand guidelines that outlines the many facets of their branding. There is nothing worse than seeing your beautiful logo smashed up against another graphic on the page. Now instead of studying the economy he writes about everything and enjoys stirring the pot. In this brand guidelines example from Little Free Radical, they make sure their values are exhibited all over their guide. You heard me mention editing each of these templates a few times above. Showing that nothing should come within 4px of the logo, or else. Company culture is incredibly important to both your team. So when designing your own brand guide be sure to use enough white space around your elements. A huge trend that we saw taking over 2020 was the explosion of muted brand colors. Dropbox was one of the first large companies to embrace this trend fully. One of the easiest ways to expand your official brand colors is to also include branded tints and shades. You can change the color to match your brand’s color pallet exactly. Some brands may use an internal team, or outsource it to another company. It’s a nice balance from page-to-page, and there’s nothing that’s so distracting that it draws your attention away from the content. It could be a brand new designer, or a reporter writing an article about your company. I know that you spent a lot of time and effort crafting that logo, but it doesn’t work in every circumstance. We’re very proud of the work that our incredibly talented designers have done. Use this template to consolidate your press kit information and equip your team with the up-to-date brand knowledge they need. They range from simple event flyers to fashion magazines. At the core of every small business is the founders and employees, no matter what industry you work in. Or just brands that take a very minimalistic approach to design and branding. BOLD STUDIO Brand Manual / Visual Guidelines … As you can see in the style guide template above, they outline their slogans, competitors, market and more. Because of its unique design, it can easily be adapted to just about anyone’s needs. Brand Guidelines Presentation Templates Have your team stick to brand standards by sharing guidelines on professionally designed presentations from our collection. One of the easiest ways to bring attention to these values or keywords is to highlight them, like in the brand guideline template above. Now that you have a lot more space to work with, you can explain why certain colors or fonts were selected. The brand guidelines document is used to establish the personality … This can come in handy when creating internal documents such as marketing plans or reports, blog posts, presentations and more. I’m certain you’ll find the perfect choice for your needs. Otherwise, the strong visual brand that you have built up could fall apart because of inconsistent branding. Plus, for a company that deals in a niche like food, adding a tactile element to their visual branding will appeal to their audience. If that sounds like familiar, then this brand guidelines template is the one for you. These 15 templates cover a large variety of design styles; including but not limited to minimalistic, classic, … The best part? Get more ebook templates on Venngage! Something could look amazing on your massive monitor, but when seen on a small phone screen it’s much less impressive. Tech companies often have a lot of information to give out to employees. It’s almost like you’ve walked into an art gallery. Especially if the main logo is very long horizontally or vertically, like in this brand guide example. In this brand guide example from yelo, they actually have more official colors than we saw with any other guide, with about 90 different colors. Especially when laying out your color palettes. Take some time to introduce yourself or your employees in your branding guidelines. I recommend using both to make communication easier between all teams. A solid example of bold brand guidelines comes from Homestar. In this brand guidelines template, they use an entire page just for that! CREATE. Just like in this brand guideline example created by a designer for the brand Skyscanner. Not every company is lucky enough to have a mascot as recognizable as Mailchimp’s. In this example from WebSummit they show which colors should be used with each font. A roundup of professional free and premium best brand guidelines templates available for Adobe Photoshop and Adobe Indesign to help you build a great guideline document for your own company. Some visual content may be only used for social media marketing, direct mail campaigns or on your blog. Be sure to specify that as well. I hope more companies will follow their lead and make the guides more interactive for everyone. All you really need to do is change up the colors a little bit to match your brand, change the name, add your details, and you’re all set. It would be a little confusing if a creative brand like Adobe or Nike had very bland and boring brand guidelines. Sometimes they even dedicate a page to showing how you shouldn’t use their logo. This may seem like a bit much, but I think it helps show exactly how your branding should be used. This section is a little different than the others, but it still has a lot of great brand guidelines examples. From personal statements, to branded photos, to spelling, toÂ, like in the brand guidelines template above. These examples can help you keep a very consistent brand identity on social media as well. The colors, abstract shapes, and dark theme is very visually pleasing. You can use this exact approach in your brand guidelines to make sure your brand marks are used correctly by both your internal team too. Over the past few years, a lot of brands have created their own custom fonts. While you should have a more comprehensive branding manual, it’s a lot for people to sift through every time they have a question. In addition to breaking down your visual branding, take the time to explain why you may have selected those visuals. As you click through the pages, you’ll get pops of color and black-and-white imagery that’s sure to impress anyone who reads it. But before you go let’s review a few of my favorite tips: Break down color palettes by HEX, RGB and CMYK codes, Print out your brand guidelines and hang it in the office, Highlight the signature feel of your brand, Start with a helpful intro or FAQ section, Expand brand colors to fit any situation or need, Approve of branded tints, shades and hues. But, it’s so easy. It really is as simple as a few clicks. This brand guidelines template has it all. The intro section outlines all the simple rules and guidelines for using their brand. Urban Outfitters, a lifestyle retailer, is all about edgy designs … A personal statement can go a long way in helping your audience understand your brand. As you can see in this example, Netflix has organized all of its brand guides onto a landing page. Brand Guidelines - Press Kit. Edit it using stock photos, modern fonts, and soft colors. Published 9:51 pm. If you are one of those companies, I would recommend using your custom font throughout your brand guidelines as well. Ryan McCready went to the University of Arkansas and graduated with a degree in economics and international business. These pieces of information can really help tell your brand story to both people inside and outside the company. The primary palette contains the core colours that should be used across all NICE communications channels. For example, in this brand guidelines example from Lauren Sambataro a large section of the guide is used for that statement. It’s light and leaves plenty of room for all the little details. Most color palettes are presented in a similar fashion. Try to select at least five colors that represent your brand voice for a more robust color palette. Brand guidelines often take a lot of time to come up with. Required fields are marked *. Not just list visuals, logos, and colors that your brand uses. But keeping a consistent brand is easier said than done, especially when your employees are spread across the globe or working from home. Download your copy of this FREE ebook we created with our friends at HubSpot.Â. Congrats! This approach can help you tell your brand story to new employees as part of their onboarding or people outside of the company. Having a bunch of random messages, ideas, or visuals coming from people working at the same company is never good for consistency. Now, most companies only have a small section for their logo in their brand guides. That’s because the colors and text can really pop on a dark background. But for some words, like Disqus, you aren’t going to have a friend to tell you how to pronounce it. This brand guideline from Design Lotus specifies exactly what patterns they want to be associated with their brands. A horizontal A4 sized brand identity manual template. In this article, I’m going to give you 65+ tips on how to plan, draft and present your own brand guidelines. This is because they’ve created a visual hierarchy using different sized circles. You may not need a ton of separate colors but having a few extra sanctioned ones can’t hurt. You can tell a reader a lot about your brand just from the font you use in your branding guidelines. Over the past few years, there has been a huge increase in brands using hand-drawn illustrations. An awesome Indesign brand Identity guidelines template to rock your … Different countries may have different design trends and preferences. Plus, anyone can create a quick but comprehensive brand guide using our templates and online editor even if you’re not a designer. The W brand foundation is inextricably linked to the emotional and functional outcomes of our product and what we enable for our customers. This corporate brand guidelines template still works well with any corporate agency, but I think that it can also be used for a more laid back brand, too. But, as simple as it is, it definitely gets the job done. Like I mentioned with the corporate brand guidelines, there is a lot of risk for inconsistent branding when your company expands. When you are working for a company as large as LinkedIn, you are probably going to have a handful of brand colors to choose from. Brand Guidelines Presentation templates Download and customize these free Brand Guidelines templates in Google Slides or PowerPoint to explain the uses and the meaning of your brand. These unique fonts help them stand out from the competition and rise above the noise on social media. Consistent icon usage is probably very important to them because it helps readers or travelers recognize and utilize their content instantly. 25+ Best Brand Manual & Style Guide Templates 2021 (Free + Premium) Elegant Brand & Product Manual Template. As you can see above, each page uses a font that readers can’t miss to give them some important information. If your company has an obscure or made up name, like Mailchimp, be sure to show the public how it should actually be used. But don’t fret!

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