Christina Newberry June 29, 2020 Schedule posts, engage the audience, see results, and much more. Performing a social media audit can help businesses (especially ecommerce businesses) find unique opportunities to drive more engagement and sales. Additionally, update profiles without proper branding, find missing logins, or make any other necessary changes. And now, your anxiety has kicked into high gear…because it’s time for a social media audit. If you haven’t yet created a mission statement and a few key goals for each social account, now is the time to do so. A Facebook post’s organic reach is only around 6.4% of the page’s total likes (SocialMediaToday). I hope you found this social media audit template helpful. If you follow what I’ve outlined in this article, you can complete yours in as little as 30 minutes. To properly audit social media accounts connected to your company, you’ll need to do a bit of legwork. Check each of the elements against your brand style guide to ensure you’re using up-to-date images, hashtags, keywords, and brand voice. Maybe these were abandoned at some point. Created Date: 06/26/2020 04:13:00 Last modified by: This will help officially delegate responsibilities as well as help you in the future if you need to track down lost or new efforts that may have coincided with changes in personnel. total engagement numbers, engagement rate, click-throughs, etc. Running a social media audit isn’t something that needs to be done weekly, monthly, or even quarterly. For example, you would not use the same criteria to evaluate the performance of a Twitter account used primarily for customer service and an Instagram account aiming to drive follower engagement. We personally recommend adding links or screenshots of 3-5 top-performing posts, so that it’s enough to see a small trend. Mark down the average number of posts they post per day to help determine if you need to post more or less in order to compete with them. The social media audit is the process to evaluate and assess the business organization‘s social media profiles and strategies. Similar to the social media audit template, the social media effectiveness template is designed to help you analyze your social media posts. We’ve got a complete guide on how to set up and use Google Analytics to get you started. We even have a handy (and free) social media audit template to help you get it done in no time. and environment (look and feel).What: list type of content (article, photo, video, plus sentiment). I ran through the above audit with Buffer’s social media profiles, and I’m happy to share with you our results and my experience. As you hunt down these components, streamline your documentation by populating this template or a similar spreadsheet that works for you. It calls […] What are you really trying to accomplish in your social media presence? here. So, you’ve filled out our template and have a good understanding of your company’s social media standing—what’s next? If you’re using social media to market your business, you need to understand how to perform a social media audit. A social media audit is a progression of steps taken to assess and streamline a business's online life profiles and systems. Best-in-class social media management and engagement software. We’ve also created a free social media ROI calculator that anyone can use. You’ll need to look at each social account individually. Mark down the average number of posts you post per day to help determine if you need to post more or less in order to make a social network effective and current. Find this in Acquisition>All Traffic>Source/Medium and then your chosen source and medium. Have you audited your online presence? Use a search engine to look for your company name as well as any common variations of your company name that may exist. June 29, 2020 Social Media Editorial Calendar 2020 — FREE Google Sheets Template As a serial side project-starter, at some point I lost track of where I stood with my writings, videos and everything else. the top three posts in terms of engagement, 2-3 SMART goals you want to achieve by your next audit, whether you met the goals you set for the current audit. Bonus: Get the free social media audit template to see what’s working and what’s not. If you’re running a specific paid or organic campaign on any social network, it’s a good idea to calculate your return on investment for each period as part of your social media audit. Include any miscellaneous notes that are relevant to that social media profile that are important to take into consideration when you’re determining how the findings from the audit will guide your strategy. Have you ever used a financial app that shocks you with the information that you spent $200 at Starbucks this month? Like discussed earlier, running a social media audit is most useful at the start of planning a major social media strategy revamp. You’ll be able to populate this template by exporting data from each social media platform you use. Average # of likes: Mark the date that you confirm that you’re updated on the latest rules. But in this case, it doesn’t have anything to do with the tax authorities. Heads up, there’s more to social media marketing than just using the right template. Or maybe various departments within your company are using social media, but there’s no unified system or list of accounts. We start our list with this highly visual Social Media Proposal template for 2020. Date you checked that the branding was up-to-date. It should be done once a year (perhaps ahead of when you decide the next round of resource allocations) or whenever a significant branding, personnel, or product change occurs. Quantify following SMART guidelines (speciﬁc, measurable, achievable, relevant, time bound) like “Increase awareness by 20% in 6 months.” List social Every social media platform offers analytics and insights that you need to take advantage of. Or maybe it’s time to consider some new social channels to replace or supplement ones that no longer perform as well as they once did. Report to any stakeholders and executives at a high level on past performance, assets, and strategy. Learn about the demographics of your followers on by using each social network’s built-in analytics tool, like Facebook Audience Insights. Record this as a yes or no answer based on any mentions or direct messages from customers requesting support. But are you sure? This gives you an always-updated look at your social media, and lets you take an in-depth look at what is and isn’t working for you social media. This template aims to provide educational settings with a framework to detail strategic approaches and considerations with regards to the safer use of mobile technology and social media. Later, you can anecdotally search through their social media and find similar (and not-so-similar) posts. 18. This will be helpful in the future as any of your branding or messaging changes—it will indicate to you that you need to update social profile branding again if these changes occur after the most recent date you documented updating the profiles. When: Evaluate your current social media efforts using this free template. You can also set up tracking with your Cyfe Google Analytics Dashboard. These decisions don’t have to be forever. Instead, it simply means compiling key information about each of your social media accounts, all in one place. Test your theories and record your results the next time you perform a company social media audit. Use this social media audit template to record and analyze data from your business’ or clients’ social media accounts. Free Social Media Audit Template; What is a Social Media Audit? Why should a business perform a social media audit? The Ultimate Guide to Social Media Post Lengths in 2020, The Ultimate Guide to Social Media Image Sizes in 2020, using LinkedIn to “build B2B connections that are likely to schedule a demo.”, How to Find Hashtags That Will Make You Stand Out on Instagram, Instagram or Facebook? For example, using LinkedIn to “build B2B connections that are likely to schedule a demo.” Hint: If you have the exact same goal for every platform despite their vast differences, you may need to make some adjustments. Using Google Analytics, determine a period of time (for example, maybe you choose how many website sessions you got this month from social media sources, so next time you do an audit you will know to again use the sessions for the most recent month) and record how much traffic social has driven to your site. You can find key metrics for your social posts using the built-in analytics tools for each social network. Are you accomplishing what you set out to do when you began building your brand on social? Do customers use this as a customer support channel? A social media audit is a process you go through when you hunt down all your organization’s social media channels, compiling as much information as you can about them. Boring? Any profiles that slowly stopped receiving TLC a while back when they failed to serve any goals? How to Create a Strategic Social Media Plan [Template] Editor’s note: Given the ongoing need for brands to handle their social media plan more strategically, we updated this previously published article. It doesn’t have to be like that for your business. For the next step, check out our social media strategy template. ... 7 of the Most Helpful Social Media Tips for 2020; Social Media Trends for 2020; SOCIAL MEDIA METRICS TEMPLATE Place speciﬁc social media plan objectives across the top with objectives such as increasing awareness, increasing engagement, or improving customer service. Save time and money with the most affordable social media management software on the market. Think about ways to tie each account back to your social media marketing strategy. This is also a good time to identify networks where you don’t yet have a social presence. After using our social media template and gathering your data in one place, you’ll be ready to design the perfect social media strategy going forward—piles of receipts, forms, and files that you pictured when you heard “audit” not included. If you were under the impression that you targeted the same demographic, but the followers you find during this audit consistently appear to be younger than your competitors’, you may have a unique opportunity to focus your efforts on resonating with that group that you may not have realized before. Compare and contrast what’s working for them, and prioritize incorporating more of your client’s competitor-beating practices into your social media channels. Save time on social media by managing all your accounts from a single platform with Hootsuite. Average number of website sessions from social. Then, go through these posts to look for patterns. This template emphasizes visualizing data in an easy-to-understand way. While the term “audit” sounds daunting, a social media audit is simply an inspection of your organization’s social media accounts—a record that is going to be crucial to your business if you need to develop a new social media marketing strategy or overhaul your current one. In this step, you’ll record overall channel performance, rather than looking at the performance of individual posts. Make a note if you find any accounts that require further research. Work towards having all accounts set up with centralized password control by the time you do your next social audit. Indicate if the platforms you’ve chosen and the core components of your strategy still align with the demographics of your target market. Use this template to plan and track your social marketing budget with a spreadsheet view as well as visual metrics. 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